“Why?”
“Because I said so.”
This exchange, perhaps a staple of parent/child relationships, has no place in management. In fact, communicating to employees the why of their work — the context, value, and relevance of their work — is vital to both training efforts and effective coaching. Further, recent research, including a study conducted in a nonprofit fundraising environment, suggests that employees who know how their work positively impacts others are more productive than those who don’t.
Continue reading ‘The Power of Why’
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